Packaging design for Riolo’s Zuppa line—three ready-to-eat soup variants designed for active, health-conscious consumers seeking a fast, nutritious meal. These no-artifical flavoured soups are packaged in lightweight, resealable bags ideal for carrying in a work bag or backpack.
Ready-to-Eat Market Insight:
The RTE (ready-to-eat) category is rapidly growing, driven by demand for convenience without compromising on quality. Packaging must balance portability, shelf impact, and clear communication of health and tasty benefits.
Design Approach:
The concept focused on modern lifestyle appeal with clean, bold design. Each flavor is clearly differentiated through color-coding and ingredient illustrations. A compact layout, clean typography, and fresh imagery highlight the product’s natural, wholesome qualities while ensuring quick recognition in retail environments.
Outcome:
A visually engaging and functionally smart packaging system that positions Riolo as a go-to choice for healthy, on-the-go meals in the competitive RTE segment.
