Case Study:
Di Preggio Product Rebranding

THE NEW WHITE IS BLACK

A new, handmade mozzarella cheese packaging line has been crafted to appeal to the US market. The brand, Di Preggio, is designed to merge authenticity with modern visual appeal. 

The design concept breaks away from the traditional white-dominant palette often associated with Italian dairy products. Instead, it embraces a range of vibrant, bold colors.

One standout in the lineup is the Burrata Con Panna. Unlike conventional approaches, it has been intentionally packaged in a sleek, untraditional black design. This bold choice signals exclusivity and sophistication, inviting consumers to experience something truly special. Let’s be honest—it’s sexy, fresh, and entirely memorable, appealing to a modern audience that values both style and substance in their culinary experiences.

עיצוב אריזות למגוון מוצרי מזון ומשקאות
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