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Case Study:
Donna Mello Dubai Chocolate

Scope:

Complete packaging design for a new product line, including:

– Three chocolate bar variants

– A specialty bag packaging for Dubai Perlines

– Two jar labels for chocolate cream blends (Qaddaif and Pistachio)

Creative Approach:

The Dubai Perlines line is inspired by current luxury chocolate trends, requiring a careful balance between modern aesthetics and brand individuality. 

Creative Approach:

  • Custom 3D renders were used for the main product imagery, enhancing realism and shelf impact.
  • The logo was initially hand-drawn, then digitally traced into vector format to retain a crafted, artisanal character.
  • Each product line maintains a cohesive visual identity while allowing for clear flavor and format differentiation.

Outcome:

A visually engaging, market-ready packaging system that strengthens brand presence, appeals to a premium audience, and sets the stage for future product extensions.